Dr. Jeevitha R
MBA, CMA(Inter), SET (Management), Ph.D.
Ms. Jeevitha is an Assistant Professor at the School of Management, Dwaraka Doss Goverdhan Doss Vaishnav College, Chennai, with over seven years of teaching and research experience. She brings a strong blend of industry exposure and academic expertise, gained prior to joining the School of Management, which enriches her classroom delivery and research orientation. She has submitted her PhD thesis to the University of Madras and is currently awaiting her viva voce. Her research interests broadly span entrepreneurship, sustainable business, and strategic management, with a particular focus on entrepreneurial orientation and sustainability. Ms. Jeevitha has published research papers in Scopus-indexed journals and in the Journal of Management and Public Policy, reflecting her strong research capabilities and commitment to scholarly excellence. She actively integrates research led teaching, practical insights, and contemporary business perspectives into her pedagogy, contributing effectively to student development.
Specialization (subject they handle) : Accounting for Managers, Financial Management, Investment Management with Technical analysis and Robo advisory, Research Methodology (SPSS, AMOS, SmartPLS), Financial Derivative, Strategic Management, Entrepreneurship Development.